HILP MKII
The latest generation HSL set
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HILP MKII: THE SET THAT REVOLUTIONIZES PRODUCT PHOTOGRAPHY

The combination of the HSL HILP MKII set with the HSL Workstation SA creates a complete and self-sufficient Digital Photo Lab. With this combination you can automate product photography and save time and money without any quality compromise.

The solution combines an innovative lighting system that is calibrated and certified for professional photography use along with an array of software functionalities and automated workflows for image post-production enhancements. It is an end-to-end product photography solution which does not require any additional or outsourced service support.

Real-time and automatic image post-production functions such as background whitening, dynamic re-framing and format adaptations make it possible to immediately push high quality product images to any media or channel. Shoot and publish your high-quality product images to the intended channels in a matter of minutes.

SIMPLICITY AND INNOVATION FOR EXCEPTIONAL PERFORMANCE

HILP MKII is a versatile photography set designed to meet all the needs of corporate and brand style guidelines for product photography. It delivers high quality photography standards making it ideal for photo shooting of a vast array of products. It makes photo acquisition simple and repeatable.

By perfecting the use of traditional shooting techniques, the HILP MKII set allows the creation of innovative interactive photography formats which deliver high impact in terms of communication and higher ranking on search engines.

THE STAND ALONE HILP SOLUTION: HILP MKII + WORKSTATION SA, A VERSATILE DIGITAL PHOTO STUDIO THAT FITS EVERY NEED

The HILP Digital Photo Studio has been engineered with great levels of control and automation to make it a product photography solution that can easily be used by personnel lacking a specific background in photography.

Its compact and lightweight construction along with its low energy demands makes it suitable for use in small spaces and office environments.

The HILP SA solution is ideal for a variety of companies and organizations:

  • Brands wishing to efficiently shoot product images for their product catalog in-house as well as shooting product photography for e-commerce and omnichannel communication.
  • Manufacturers wishing to maintain their product catalog photography up to date for e-commerce and B2B applications.
  • Retailers who need to shoot product photography to feed their communication, promotional and sales channels.
  • Ad Agencies and other communication service providers who want to offer a quality product photography service to their clients.

WATCH THE HILP SA VIDEO!

Contact our experts to learn more about the HILP SA solution,
the Digital Photo Studio that revolutionizes product photography.

THE HILP SA SOLUTION

HSL HILP SA is the result of over 13 years of research and development in photography set automation.
The constant research for the best materials and the extensive know-how in photography technology and image processing workflows have led to the creation of a system with highly innovative features consisting of the following components:

  • Self-contained Shooting Set featuring embedded LED panels

  • Automation rack

  • WORKSTATION SA Console and related software tools

  • V slider stand

  • Canon digital camera

  • Reusable packaging base

  • HSL U-Grip

The solution is also complemented with a number of set accessories to assist the photographer in product positioning and shooting, including specific accessories for the creation of specific photographic effects such as static imaging, motion or stop motion effects.

HSL & CHALCO.NET: MORE THAN TEN YEARS OF SOLUTIONS FOR OMNICHANNEL COMMUNICATION

HSL is natively integrated with Chalco.Net PCM, the Hyphen-Italia Product Content Management system providing an end-to-end solution of product content management for multichannel product marketing and e-commerce.

The Chalco Product Publishing Workflow solution manages product images and product data imported from a variety of back-end systems and supports channel-independent product content management activities such as copywriting, translations, metadata tagging, etc.
It also provides automatic workflow functionalities for omnichannel delivery of product content including image adaptation, format conversions and more.

Contact our experts to learn more about Chalco Product Publishing Workflow services.
Let’s design your omnichannel product communication together

HILP SA IS BUILT WITH SUSTAINABLITY IN MIND

PACKAGING

Reusable and recyclable packaging

MATERIALS

High percentage of recyclable materials of the set components

ENERGY

Uses the latest technologies to deliver high energy efficiency

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